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  • PMA Partner Press

Falk Tours transforms Operations with PMA Partner and SAN TSG as travel technology integrator

Falk Tours, a leading DMC in the European tourism industry, is partnering with SAN TSG and PMA Partner to transform its operational and commercial technologies. After divesting Falk Travel and Traveleague, Falk Tours is now solely focused on becoming a leading DMC in its operating regions. It will supply and service numerous B2B clients, including Dietmar Gunz-led independent tour operator Falk Travel.

Falk Tours is teaming up with PMA Partner to become a major player in the European tourism industry. With PMA Partner's knowledge of providing customized technology solutions and the use of SAN TSG's DMC software, Sejour, Falk Tours will be able to offer its clients the latest technology and top-quality service levels. A competitive advantage is crucial for the company's growth, the collaboration will enable Falk Tours to grow and serve its clients more effectively.

SAN TSG, a well-known technology provider, has partnered with Falk Tours and PMA Partner to implement its customized DMC platform called Sejour. This partnership aligns with Falk Tours' long-term strategic vision. As a result of this collaboration, SAN TSG's DMC software, Sejour, will be deployed as a comprehensive technology solution across Falk Tours' five DMCs throughout Europe. These DMCs are in Italy, Croatia, Austria, Germany, and Poland.

The integrated system results from the combined capabilities of PMA Partner and SAN TSG. It is designed to be the backbone of Falk Tours' business initiative. This innovative solution addresses diverse consumer and corporate needs, from sourcing to distribution. It empowers Falk Tours to scale its operations and offers the industry a distinctive range of innovative products.

Giovanni Cocco, CEO of Falk Tours, expressed excitement about the collaboration, stating, "Falk Tours has a rich history of success in the tourism sector, and our strategic vision involves expanding our offerings to the international market. To achieve this, we sought a technology solution provider with a deep understanding of the global tourism industry. SAN TSG, with its track record of providing seamless integration solutions, emerged as the ideal partner for this transformative journey, together with the prominent travel tech integrator company PMA Partner. We are excited to collaborate to enhance efficiency and significantly impact the industry."

Torsten Lampe, Co-Founder and Managing Director of PMA Partner, shared his insights: "With years of experience in travel technologies, we have identified the challenges faced by integrated tourism companies. PMA Partner's mission is to optimize this complex landscape, ensuring efficiency and cost-effectiveness. After understanding Falk Tours' goals, we crafted a solution that will swiftly position them as a leader in the market. We are thrilled to be part of this journey and lead the way towards the future of travel tech."

Erol Türk, Chairman of the Board at SAN TSG and Paximum, added: “We are very happy to be preferred as Falk Tour’s technology partner in multi destinations and are looking forward to contributing to their digital transformation in Central Europe. Our collaboration with Falk Tours goes beyond Sejour, extending to the technologies of Paximum Global Marketplace, a subsidiary of SAN Tourism Software Group. We also believe that Falk Tours will be a very strategic and valuable supplier for Paximum Global Marketplace at all those eight destinations where they cover as a strong DMC.”

Contact for information:

Giovanni Coco, CEO of Falk Tours:

Torsten Lampe, Co-Founder and Managing Director of PMA Partner

Erol Türk, Chairman of the Board at SAN TSG and Paximum


About Falk Tours: Falk Tours is a classical Destination Management Company with roots in South Tyrol an part of the Falkensteiner corporate group with offices in Italy, Croatia, Austria, Germany and Poland and decades of experience in hotel contracting and international sales. Falk Tours specialises not only in classic contracting but also in product thinking and product innovation. The broad network in the destinations makes it possible to provide special interest offers at attractive prices for international markets. At the same time, the urge to digitalise work processes ist constantly increasing and the support of SAN TSG and PMA Partners ist being take to the next level in order to be able to act with a modern setup on the pulse of time.

Fore more information about Falk Tours:

About PMA Partner: PMA Partner is a Munich-based advisory company specializing in travel technologies, with offices in Munich, Antalya, and Istanbul. The company supports touristic companies in assessing, evaluating, selecting, and integrating best-in-class technology solutions tailored for their commercial objectives. With a diverse team of experts, PMA Partner works closely with clients to ensure efficient processes, digitalization, and automation, optimizing the entire value chain of the tourism industry, including Tour Operators, Destination Management Companies (DMC), Aviation Companies, and Hospitality companies.

For more information about PMA Partner, visit

About SAN Tourism Software Group: SAN TSG was founded in 1992 in Marmaris, Muğla, then further developed in Antalya, the capital of tourism. Producing software solutions in the field of tourism and travel technologies, SAN TSG's products developed specifically for the tourism sector are actively used in more than 74 countries today. It has become a pioneer in the sector by developing many modules and new main products, especially the main products of Incoming Agency Software Sejour and Tour Operator Software TourVisio. In addition to the main products used by thousands of hotels and agencies in Turkey and abroad, Abacus as sector-specific accounting software, B2B/B2C systems, web services, Hotel2Sejour used between hotels and agencies, and SANFlight, the aircraft XML platform, are the main products in the sector. In 2015, with Paximum Global Travel Marketplace, Paximum delivers the travel products of many incoming travel agencies in the supplier channel and the inventory compiled from Global B2B Online providers to the purchasing masses through different methods.

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